The California Grassroots Alliance Narrative Team created Firebreak to show that WE hold the power to Sweep Six California Congressional seats and take back the House majority.
FIREBREAK SPANISH downloadable link: https://vimeo.com/998010820
FIREBREAK SPANISH downloadable link for socials 3 min: https://vimeo.com/998011315
ABOUT THIS VIDEO: Following messaging research from Amplify, Way to Win, and We Make the Future, Firebreak positions the VOTER as the hero of the story. Employing a 3-Vs arc, the video opens with a shared value, identifies the villain, and pivots to our shared vision for the future, with VOLUNTEER as the closing call to action. The three-minute short features professional voiceover, illustration, motion graphics, editing, sound design, and custom music all provided pro bono by Hollywood talent.
FIREBREAK ENGLISH downloadable link: https://vimeo.com/938753272